Electronic cigarettes, often shortened to e-cigarettes or e-cigs, have been marketed as a relatively safe alternative to smoking. In most cases, they are somewhat more affordable than cigarettes, and deliver nicotine via water vapor rather than smoke, thus eliminating the health issues that come with smoke. The result is that these devices have become very popular, both with marketers and with people looking for a easy way to quit smoking. The fact that electronic cigarettes have yet to fall under the same types of regulations as the tobacco industry means that the world of e-cigarette manufacturing and marketing is still, effectively, a �wild west�, wherein there are many products and consumers are faced with a bewildering and chaotic array of options and price ranges from which to choose.

Choosing an E-Cigarette
Apart from all the options, e-cigarettes also have a confusing lingo that must be learned in order to make the right choice between brands and types. Consumers must learn the difference between the different types of atomizers, the sizes, brand names, the various batteries and e-liquids, to be able to make an educated choice. The best resources for those new to the world of e-cigs are electronic cigarette reviews, which will provide an understanding of the terms associated with these devices, as well as inform consumers on the best products to start out with. Many electronic cigarette companies sell �starter kits�, but which would be the best kit to start out with? Is a starter kit the best possible investment? A well-written review will be able to answer these questions.

It should be noted that since these products are relatively new and since there is a considerable amount of marketing on the Internet, consumers should be careful to thoroughly research and investigate a product before purchasing.